Turn local efforts into lasting impact
Fine-tune your localization strategy, boost performance, and unlock the results you expected all along.
Have you already entered the market, but your efforts aren’t delivering the traction you expected? Optimization is the key to unlocking real, sustainable growth.
The situation
You’ve localized your content, launched campaigns, and seen some engagement. But results don’t fully match your effort:
Growth has plateaued.
Conversions lag.
Engagement feels inconsistent.
A small mistranslation or culturally tone-deaf messaging might even be undermining your credibility and eroding trust with local audiences.
The solution
Continuous optimization turns your MVP into a trusted, high-performing presence. When you partner with me, I keep evolving your content, campaigns, and CRM to build local relevance and ongoing trust.
For example, I can help you:
Create culturally resonant blog posts and adapt social content.
Refine email flows to reward engagement and nurture loyalty.
Update website messaging, visuals, and product pages based on user behavior.
Optimize for local SEO to ensure customers find your brand when they search.
And more!
The problem
Localization was treated as a one-off project, not an evolving strategy. A launch is only a starting point, not the finish line. Trust is built over time through small wins and consistent cultural relevance.
A site translated for launch but never updated with local content feels static and foreign, and will quickly lose momentum.
Your brand may be missing chances to build everyday trust due to inadequate content strategy or social campaigns
Email sequences that stop at the basics fail to nurture lasting engagement.
Choose your optimization package
Whether you need a one-time performance audit or ongoing strategic support, these optimization packages are built to help you identify issues, seize opportunities, and keep your brand growing in-market.
The Audit Pack
See how your French content is really being heard.
The Audit Pack shows you where your voice resonates, where it falls flat, and how to sharpen it across every channel.
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Comprehensive review of French-language content across website, social media, and marketing materials
Assessment of brand voice consistency, tone, and messaging clarity
Technical + qualitative analysis (SEO, SEA, content structure, cultural alignment)
Actionable recommendations to improve performance
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Identify gaps before they cost you credibility or sales
Strengthen your voice so it resonates consistently with consumers
Turn insights into action and prepare for greater engagement and conversions
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Starting at €1,500 / CAD 2,400
The Growth Pack
Keep your brand top-of-mind with French-speaking audiences.
Sustainable growth doesn’t happen from a one-time launch. The Growth Pack gives you ongoing adaptation, optimization, and strategic support to keep your brand relevant and ahead of competitors.
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Continuous adaptation & transcreation of marketing content: blog posts, social media, newsletters, campaigns, etc.
Regular strategic recommendations & optimization reports
Regular alignment sessions with your team
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Stay relevant year-round with content that adapts to cultural trends
Drive continuous improvements instead of plateauing after launch
Build lasting market share with a trusted long-term partner
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Starting at €65 / CAD 100 per hour
Which package is right for you?
Compare, decide and choose your perfect fit
| Feature | Audit Pack | Growth Pack |
|---|---|---|
| Who it is for | Brands already producing content in French and want to assess their cultural relevance. | Brands that have launched in a French-speaking market and are committed to growth |
| Focus | Brand voice & consistency | Ongoing optimization |
| Strategic recommendations | ||
| Translation & transcreation | ||
| Brand Guidelines | ||
| Starting Price | €1,500 + | €65/hr + |
Testimonials
Anna Hewak, Marketing Specialist @ Well.ca
“Laëtitia has been an invaluable partner to Well.ca the past four years. From email to website content, social media and more, her work has played a key role in launching and maintaining the French version of our site.”
Marina Daniel, Marketing Strategist @ Walmart Canada
“Laëtitia’s ability to adapt brand-voice across languages while keeping messaging clear and impactful has made her a trusted extension of our team.”
They trust us
FAQ
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We work with clients in the US (US-ENG), Canada (CA-ENG), and the UK (UK-ENG) who are ready to expand into French-speaking markets. Our current focus includes France (FR-FR), French Canada (CA-FR) and Belgian French (BE-FR).
By honing in on these distinct markets, we help you navigate cultural and linguistic nuances so your brand connects authentically and effectively with the right audience.with the right audience.
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Because localization isn’t a finish line. It’s an ongoing process. Languages evolve, competitors adapt, and your users’ expectations rise. Without regular refinement, results stall.
Equally important, content may be translated but lack the right tone, strategy, or keywords for the target audience. Messaging that misses local nuances or prioritizes the wrong channels can prevent trust and engagement from building. Strategic course correction is essential to truly resonate with French-speaking customers and turn initial interest into long-term loyalty.
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No. Language is just one part of the equation. We also look at user experience, cultural alignment, SEO, and overall strategy.
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We’re designed to integrate seamlessly with your existing processes. If your team already uses a CAT tool or has a preferred language service provider, we’ll adapt to your workflow. Simply grant us access to your tool, and we’ll take it from there. If no system is in place, we use Trados internally to manage projects efficiently.
In short: we bring flexibility to fit your setup, not the other way around.
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Market entry helps you establish a presence; optimization ensures that presence delivers results. Entry gets you in the door. Optimization keeps you invited back.
