Turn local efforts into lasting impact
Fine-tune your localization strategy, boost performance, and unlock the results you expected all along.
Have you already entered the market, but your efforts aren’t delivering the traction you expected? Optimization is the key to unlocking real, sustainable growth.
The situation
You’ve localized your content, launched campaigns, and seen some engagement. But results don’t fully match your effort:
Growth has plateaued.
Conversions lag.
Engagement feels inconsistent.
The problem
Localization was treated as a one-off project, not an evolving strategy. A launch is only a starting point, not the finish line. Trust is built over time through small wins and consistent cultural relevance.
The solution
Continuous optimization turns your MVP into a trusted, high-performing presence. When you partner with me, I keep evolving your content, campaigns, and CRM to build local relevance and ongoing trust.
For example, I can help you:
Create culturally resonant blog posts and adapt social content.
Refine email flows to reward engagement and nurture loyalty.
Update website messaging, visuals, and product pages based on user behavior.
Optimize for local SEO to ensure customers find your brand when they search.
Choose your optimization package
Whether you need a one-time performance audit or ongoing strategic support, these optimization packages are built to help you identify issues, seize opportunities, and keep your brand growing in-market.
The Audit Pack
A roadmap to fix your French presence and stop guessing
Perfect for:
Companies already live in their target market, but unsure why performance is flat, inconsistent, or below expectations.
You’ll walk away with:
✔ A clear diagnosis of what’s holding your French presence back
✔ Priority improvements for the next 30–90 days
✔ A benchmark against local competitors
✔ A simplified action plan for your team
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Audit of your website
SEO audit (technical, content, and ranking gaps)
CRO and UX review
Review of email flows + CRM automations
Review of messaging consistency across channels
Competitor comparison
Summary report with priority improvements
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Implementation work
Full content rewrite
Campaign management
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Starting at €1,500 / CAD 2,400
The Growth Pack
Ongoing support to improve your French performance, month after month
Perfect for:
Companies who want hands-on help improving their French channel performance without hiring a full-time team.
You’ll walk away with:
✔ A partner who helps optimize, execute, and iterate
✔ Continuous improvement across SEO, CRM, content, and UX
✔ A French presence that finally feels coherent and high-performing
✔ Ongoing clarity, data insights, and strategic support
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Monthly website optimization
SEO improvements + content briefs
Email workflow optimization
French copy & microcopy rewrite
CRO suggestions + experiments
Reporting & insights
Strategic guidance for campaigns, launches, or partnerships
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Multilingual content production
Full localization refresh
Ad or creative localization
Executive messaging coaching
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Starting at €65 / CAD 100 per hour
Which package is right for you
Compare, decide and choose your perfect fit
| Feature | Audit Pack | Growth Pack |
|---|---|---|
| Who it is for | Brands already producing content in French and want to assess their cultural relevance. | Brands that have launched in a French-speaking market and are committed to growth |
| Focus | Brand voice & consistency | Ongoing optimization |
| Strategic recommendations | ||
| Translation & transcreation | ||
| Brand Guidelines | ||
| Starting Price | €1,500 + | €65/hr + |
Explore free resources to strengthen your market entry strategy
GUIDE Expanding into a new market isn’t just about translation. This free checklist gives you a step-by-step overview of what to prepare, before you invest in localization.
CASE STUDY Our latest case study shows how a growing brand increased engagement and conversions in French-speaking regions through a tailored localization plan.
QUIZ Are you ready to expand to a new market? Find out in 2 minutes with our quick Market Readiness Quiz and discover the key areas that could make or break your launch in France, Québec or beyond.
BLOG Stay ahead of the curve! From market entry to internationalization strategies, browse the blog and turn international ambitions into real growth.
Testimonials
Anna Hewak, Marketing Specialist @ Well.ca
“Laëtitia has been an invaluable partner to Well.ca the past four years. From email to website content, social media and more, her work has played a key role in launching and maintaining the French version of our site.”
Marina Daniel, Marketing Strategist @ Walmart Canada
“Laëtitia’s ability to adapt brand-voice across languages while keeping messaging clear and impactful has made her a trusted extension of our team.”
They trust us
FAQ
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We work with clients in the US (US-ENG), Canada (CA-ENG), and the UK (UK-ENG) who are ready to expand into French-speaking markets. Our current focus includes France (FR-FR), French Canada (CA-FR) and Belgian French (BE-FR).
By honing in on these distinct markets, we help you navigate cultural and linguistic nuances so your brand connects authentically and effectively with the right audience.with the right audience.
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Because localization isn’t a finish line. It’s an ongoing process. Languages evolve, competitors adapt, and your users’ expectations rise. Without regular refinement, results stall.
Equally important, content may be translated but lack the right tone, strategy, or keywords for the target audience. Messaging that misses local nuances or prioritizes the wrong channels can prevent trust and engagement from building. Strategic course correction is essential to truly resonate with French-speaking customers and turn initial interest into long-term loyalty.
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No. Language is just one part of the equation. We also look at user experience, cultural alignment, SEO, and overall strategy.
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We’re designed to integrate seamlessly with your existing processes. If your team already uses a CAT tool or has a preferred language service provider, we’ll adapt to your workflow. Simply grant us access to your tool, and we’ll take it from there. If no system is in place, we use Trados internally to manage projects efficiently.
In short: we bring flexibility to fit your setup, not the other way around.
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Market entry helps you establish a presence; optimization ensures that presence delivers results. Entry gets you in the door. Optimization keeps you invited back.
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