Woman sitting on a bench and looking away with greenery in the background

Meet the consultant

Bonjour! I am Laëtitia, a seasoned marketer and linguist with a unique cultural blend: Born in France and enriched by a decade spent in Texas, Pennsylvania, Québec and Ontario.

With over 7 years of international experience, I connect companies in B2B and B2B2C with their audiences across linguistic and digital landscapes through expert translation, localization and marketing services.

My background as a marketing technologist working with retail giants such as P&G, Nestlé, Walmart Canada, Saint-Gobain, among others, makes me well-equipped to provide consulting services to retail brands looking to understand how CRM strategy, tools and content work together across languages and markets.

I am proficient with a wide array of marketing and localization tools, including CDP (imagino, Segment, Lytics etc), CRM (Mapp, Braze, SFMC), CMS (Sitecore), CAT tools (Smartling, Trados), and more.

Why work with me?

Black and white illustration of a person walking on a path with trees and houses in the background.

Tailored communication & agile support when you need it

With L2 Consulting, you get highly flexible, responsive, and dedicated support for a personalized client experience.

Black and white line drawing of a cat with wings and a tail, sitting, with a small star on its head.

Localization & marketing that resonates

I provide holistic and impactful solutions for clients navigating expansion into multilingual digital markets.

Black and white illustration of a clownfish swimming in coral.

Operational know-how

I master a wide array of marketing and localization tools, including imagino, Sitecore, Smartling, Mapp, Lytics, Segmanta, and Segment.

Experience highlights

  • 2025 | Deployment of imagino CDP & implementation of 7 associated use cases
    Tools : imagino CDP, Airtable

  • 2024-2025 | Design and implement a knowledge management system to structure and share the founders' expertise, and strengthen team autonomy.
    Tools : Filemaker (ERP), Confluence

  • 2022-2024 | Technical enabler of the P&G loyalty programs across all channels in Greece and in Romania: Website, media, CRM, sampling campaigns, in-store activations, etc.
    Tools : MAPP, Lytics CDP, Segment CDP, Looker Studio, Service Now, Trello

  • 2021-2025 | Oversee the translation of marketing content (website, emails, social media copy, ads, etc) and adapt the omnichannel strategy to the French Canadian market
    Tools : Smartling, Asana

  • 2024 | Leverage Salesforce Marketing Cloud to operationalize marketing campaigns and advise on CRM strategy development (automation and tactical)
    Tools : Salesforce Marketing Cloud, Gitlab, Trello

  • 2021 | Implement a CAT tool within the company and optimize associated workflows.
    Tools : Smartling

  • 2020-2025 | Access the portfolio here.
    Tools : Smartling, Trados

What my partners say

  • As our main provider of marketing and communications translation services, Laëtitia’s range of competencies covers a wide spectrum of national contexts. Given the nature of our government and institutional funders, the highest communications standards are required in both official languages and Laëtitia always services our organization with precision and nuanced consideration.

    Martin Canning
    Executive Director of Government Innovation @ Future Cities Canada

  • We frequently needed complex documents in subject-specific professional language translated and Laëtitia delivered superbly. Her attention to detail led not only to perfect translations, but frequently also helped us improve on the source material! We cannot recommend her services enough.

    Thomas Linder
    Knowledge & Insight Development Coordinator @ Open North

  • Laëtitia is a consummate professional who takes pride in an accurate finished product. We’ve worked with her for well over two years and we can always trust her work. Her translations are quick, on-time and clearly communicated. Laëtitia is a delight to work with and I look forward to working with her for many years to come!

    Sunali Swaminathan
    Marketing & Communications Director @ Evergreen

  • I have had the great pleasure of working with Laetitia across multiple projects including both translation and copy editing services. She responds quickly to emails, is capable of adapting to different project needs and cares about her clients. Laetita strives to meet expectations and always delivers high quality work. I definitely recommend her!

    Lucas Mesquita
    Senior Analyst @ Open North

Ready to work together? Drop me a note!