Connecting companies to their audiences across linguistic and digital landscapes
Website Localization
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CRM Campaigns
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Martech Tools
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Translation Services
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Project Management
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Website Localization ⋆ CRM Campaigns ⋆ Martech Tools ⋆ Translation Services ⋆ Project Management ⋆
Meet the consultant
Bonjour! I am Laëtitia, a seasoned marketer and linguist with a unique cultural blend: Born in France and enriched by a decade spent in Texas, Pennsylvania, Québec and Ontario.
With over 7 years of international experience, I connect companies in B2B and B2B2C with their audiences across linguistic and digital landscapes through expert translation, localization and marketing services.
My background as a marketing technologist working with retail giants such as P&G, Nestlé, Walmart Canada, Saint-Gobain, among others, makes me well-equipped to provide consulting services to retail brands looking to understand how CRM strategy, tools and content work together across languages and markets.
I am proficient with a wide array of marketing and localization tools, including CDP (imagino, Segment, Lytics etc), CRM (Mapp, Braze, SFMC), CMS (Sitecore), CAT tools (Smartling, Trados), and more.
Why work with me?
Tailored communication & agile support when you need it
With L2 Consulting, you get highly flexible, responsive, and dedicated support for a personalized client experience.
Localization & marketing that resonates
I provide holistic and impactful solutions for clients navigating expansion into multilingual digital markets.
Operational know-how
I master a wide array of marketing and localization tools, including imagino, Sitecore, Smartling, Mapp, Lytics, Segmanta, and Segment.
Experience highlights
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2025 | Deployment of imagino CDP & implementation of 7 associated use cases
Tools : imagino CDP, Airtable -
2024-2025 | Design and implement a knowledge management system to structure and share the founders' expertise, and strengthen team autonomy.
Tools : Filemaker (ERP), Confluence -
2022-2024 | Technical enabler of the P&G loyalty programs across all channels in Greece and in Romania: Website, media, CRM, sampling campaigns, in-store activations, etc.
Tools : MAPP, Lytics CDP, Segment CDP, Looker Studio, Service Now, Trello -
2021-2025 | Oversee the translation of marketing content (website, emails, social media copy, ads, etc) and adapt the omnichannel strategy to the French Canadian market
Tools : Smartling, Asana -
2024 | Leverage Salesforce Marketing Cloud to operationalize marketing campaigns and advise on CRM strategy development (automation and tactical)
Tools : Salesforce Marketing Cloud, Gitlab, Trello -
2021 | Implement a CAT tool within the company and optimize associated workflows.
Tools : Smartling -
2020-2025 | Access the portfolio here.
Tools : Smartling, Trados
Marketing services
Global-ready CRM consulting for ambitious brands
With nearly a decade of hands‑on marketing experience in North America and Europe, I help CRM teams design, launch, and optimize campaigns with global impact. Whether you're piloting new tools or scaling automation, my cross‑sector experience ensures your marketing is both relevant and result‑driven.
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Need extra support during team transitions, such as departures or maternity leaves?
I can step in as your CRM campaign manager, providing hands-on leadership and continuity to keep your campaigns running smoothly. Whether it’s for a few weeks or several months, I offer flexible support tailored to your needs.I lead end-to-end CRM campaigns, from strategy and segmentation to execution and reporting, ensuring every message hits the mark and supports your business goals, whether local or global.
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Do you have a new marketing tool? Do you find that your current stack is under leveraged?
I can help your teams get up to speed with your CRM and marketing tools through hands-on training and tailored support, so they can work confidently and independently.
Tools : imagino, Sitecore, Smartling, Mapp, Lytics, Segmanta, Segment.
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Struggling to turn your data into meaningful, real-time marketing?
I can help you design, implement, and optimize marketing automation flows that deliver the right message at the right time. Whether you're starting from scratch or fine-tuning existing workflows, I’ll help you build smart, scalable campaigns that truly connect with your audience. -
Need someone to step in and bring structure to your marketing projects?
I offer hands-on project management support, whether for short-term missions as a transition manager or complex initiatives, such as a major data cleaning project, the deployment of a new tool, or the planning of a marketing conference.Acting as a bridge between marketing and tech teams, I align timelines, tools, and people - across departments and across cultures - to keep your projects moving forward and delivering results.
Do you want a personalized quote or pricing details? Get in touch with me!
High-quality localization & translation to maximize your impact
Language services
As a professional linguist raised between France and North America, I specialize in helping retailers and mission-driven organizations craft messages that resonate globally. My marketing background ensures not just accurate translation, but strategic localization that preserves voice, tone, and impact.
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Are you a mission-driven nonprofit or government program looking to bridge your translation needs?
Let's team up! My expertise spans a range of topics:Urban planning, housing solutions, placemaking
Government
Climate adaptation
Data governance, tech & AI
Indigenous peoples
Working with me means error-free translations that leave no room for misunderstandings. I pay meticulous attention to detail, carefully crafting each word to preserve the original meaning and intent. My translations are not only accurate, but also well-researched, incorporating in-depth knowledge of the subject to create linguistically and contextually relevant content.
I translate your complex, technical content pieces such as reports, research briefs, learning modules & courses, and web copy.
Language combinations:
FR (CA or FR) > ENG
ENG > FR (CA or FR) -
Picture this: You spent months building a new marketing strategy and it is finally ready for launch.
Your audience? Francophone markets. The problem? Your website and content are only available in English, leaving potential customers feeling like they're lost in a linguistic maze.
This is where localization comes in. Localization isn’t just about translating the words on your marketing material. It’s about making sure your copy, layouts and images feel intuitive and resonate with your target markets.
Working together, we can adapt your entire omnichannel marketing strategy (websites, marketing visuals, paid media, content plans, emails, product descriptions, and everything in between) to address your target market.
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I translate your marketing content, from blog posts and emails to ad copy, social media, and product descriptions, with a focus on clarity, impact, and brand voice.
Whether it’s a catchy slogan or detailed product info, I make sure your message resonates with your audience and drives results.
Language combinations:
FR (CA or FR) > ENG
ENG > FR (CA or FR) -
Need support for a one-off project or urgent request?
Whether you’re looking for a transitional project manager, help managing your team of vendors or your CAT tool, or someone to create a brand glossary and style guide, I offer flexible, responsive support to keep things moving smoothly, exactly when you need it. -
I proofread your content in French or English to make sure it’s clear, consistent, and publication-ready.
From grammar and punctuation to tone and style, I fine-tune every detail, always checking against your brand guidelines to ensure your voice stays sharp and on-brand.
Do you want a personalized quote or pricing details? Get in touch with me!
Clients & Partners
What my partners say