Market Entry Strategy
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Intercultural Branding
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Marketing Operations
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Market Entry Strategy ⋆ Intercultural Branding ⋆ Marketing Operations ⋆
I’m Laëtitia, founder of L2 Consulting - a freelance practice specializing in market entry, branding, and marketing strategy for B2C companies expanding into French-speaking markets.
With over a decade of international experience across North America and Europe, I help businesses localize and grow in new markets. Drawing on expertise in translation, localization, CRM, and consulting, I’ve guided major brands in launching loyalty programs, products, and multichannel campaigns that resonate locally and perform globally.
They work with me
Making your brand understood in every market
Defining your need
Want to launch your activities in French-speaking market?
You want to accelerate your market entry, meet targets, and confidently navigate challenges.
With L2 consulting, you get support through every step, from go-to-market strategy to branding, storytelling and campaign localization.
Want to strengthen your position in a French-speaking market?
You have deployed your best practices on your French-speaking market, but the results are not really what you expected?
I advise on strategic and operational topics so that you continue growing and strengthening your presence in your target market.
Explore free resources to strengthen your market entry strategy
GUIDE Expanding into a new market isn’t just about translation. This free checklist gives you a step-by-step overview of what to prepare, before you invest in localization.
CASE STUDY Our latest case study shows how a growing brand increased engagement and conversions in French-speaking regions through a tailored localization plan.
QUIZ Are you ready to expand to a new market? Find out in 2 minutes with our quick Market Readiness Quiz and discover the key areas that could make or break your launch in France, Québec or beyond.
BLOG Stay ahead of the curve! From market entry to internationalization strategies, browse the blog and turn international ambitions into real growth.
A tailor-made client experience
The L2 Consulting approach
Your one-stop-shop for expansion into France, Québec & Belgium
I am your partner for seamless, expert-led market expansion, with the right mix of strategy, branding, marketing and localization.
Deep intercultural expertise
From Québec to France to Belgium, I speak the culture as well as the language. I can bridge the gaps so your brand feels local, relevant, and ready to thrive.
Freelance agility, tailored to your brand
At L2 Consulting, you work directly with me - no overhead, no agency layers. As a freelancer, I offer the flexibility, responsiveness, and bespoke support your company deserves.
Helping make your brand successful
Services & expertise
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Market & brand audits
Competitive benchmarking
Positioning & messaging
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Brand voice & storytelling for French-speaking markets
Personas & consumer insights
Brand guidelines & glossaries
Intercultural communication
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Multichannel campaign creation/adaptation
Marketing campaign automation & CRM
Data collection campaigns
International SEO & paid media adaptation
Social media influencer strategy
Analytics & dashboarding
Tools: Braze, Mailchimp, imagino CDP, Segment CDP, SFMC, Mapp, Lytics, Segmenta, Looker, PowerBI, etc.
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Translation & transcreation of assets
Website & product catalog localization
Bilingual content optimization
Terminology management
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